As promised, here’s my complete guide to writing your script and managing with the end in mind. I hope it proves valuable…and thank you for attending my presentation at INBOUND!

Fire, Aim…Ready is the best approach I know to aligning every aspect of an organization with the vision of its founders and the talents of its people. It requires a shift in mindset that is simple and, more than that, is something that will become the driving force for every mission critical aspect of your organization – from strategy to hiring to contracts and corporate structure.

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